DESKLINQ

Challenges:

• Targeting potential tenants with specific rental needs.

• Ensuring lead quality to maximize rental conversions.

• Managing ad spend effectively to achieve desired ROI.

Strategy:

• Audience Targeting: Conducted detailed market research to identify potential renters.

• Platform Utilization: Focused exclusively on Facebook and Instagram ads to reach the target audience.

• Custom Ad Creation: Developed tailored ad creatives highlighting the benefits and features of renting with Desklinq.

• Budget Management: Allocated a total of 50,000 INR to the ad campaigns, optimizing spend based on performance metrics.

Results:

• Lead Generation: Generated 120 high-quality leads.

• Conversion Rate: Achieved 57 conversions, securing tenants for apartments renting at a minimum of 30,000 INR per month.

• ROI: Effective use of the 50,000 INR ad spend led to significant rental conversions.

StrattonOne’s strategic approach and expertise in digital marketing significantly boosted Desklinq’s lead generation and conversion rates. By focusing on targeted advertising and custom ad creation, we delivered impressive results and demonstrated our ability to drive business success through effective marketing campaigns.

Conclusion: