Luxury Apartments

Squarea.io partnered with StrattonOne to elevate the visibility and sales of Supreme Towers, a luxury residential project. The goal was to generate high-quality leads and convert them into buyers, leveraging a custom-built landing page designed to optimize conversions.

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Challenge

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The campaign faced several challenges. First, the luxury real estate market was highly competitive, making it difficult to stand out and capture the attention of potential buyers. Additionally, targeting high-net-worth individuals required precise audience segmentation and tailored messaging to resonate with their specific interests and preferences. Another challenge was optimizing conversion rates; it was crucial to ensure that the traffic driven to the landing page effectively converted into leads and buyers, necessitating continuous testing and optimization of both the landing page and ad creatives. Finally, efficient budget allocation posed a significant challenge, as managing an ad spend of over 2 lakhs INR across multiple channels was essential to achieving maximum return on investment.

Results

The campaign successfully generated 120 high-quality leads through the custom landing page, resulting in 20 confirmed buyers. The ad spend of over 2 lakhs INR was effectively managed, achieving significant return on investment.

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